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Developers get creative to woo buyers

Bangkok Post Mar 18, 2009

Property developers are wooing cautious buyers with marketing gimmicks usually associated with consumer products, such as a one-price policy, member-get-member or buy two, pay for one. Number One Housing Development Co, a developer well-known in the eastern part of Bangkok, is promoting its flagship Blue Lagoon project in Bang Na offering one price of 6.99 million baht per unit on plots sized between 76 and 112 square wah.

The company has 49 units to offer under the campaign that will expire at the end of April and it already has 70 million baht in sales for the last phase of Blue Lagoon, which has a total of 249 units. The company has recorded 60% sales for earlier phases and expects to close sales for the whole project by end of 2010.

Number One will next month launch the H2O townhome project in the same location, offering 71 units of three to four storeys on plots of 26-55 square wah and prices from 3.89 million baht. It expects flat growth overall for sales this year with a target of 700 million baht.

Casa Ville Co, a subsidiary of Quality Houses Plc, also offers a single price of 7.5 million baht for a few selected units of its prebuilt single houses on lots of 60 to 140 square wah, in the 1.5-billion-baht Casa Grand Ekamai-Rarm Intra project. Purchase contracts must be signed before the end of this month.

Chewathai Co, the developer of the 1.3-billion-baht Chewathai Ratchaprarop, is staging a member-get-member campaign offering 30,000 to 150,000 baht in cash to customers who can draw new buyers before the end of this month.

The condominium developer Grand Unity Development Co, now developing U Sabai Rama IV-Kluay Nam Thai, offers a ''buy two, pay only one'' campaign for its two-bedroom units sized around 70 sq m and costing 3.89 million baht until the end of March.

The company says that for this amount of money, buyers would get two bedrooms compared with only one bedroom from other neighbouring buildings.